Super Bowl ads strike a new tone

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1.Super Bowl ads strike a new tone

USA TODAY’s Ad Meter has been ranking Super Bowl commercials by consumer rating since 1989, tracking more than 1,700 ads to date. While some brands and strategies have had strong runs, Super Bowl …

2.Super Bowl ads strike a new tone

Super Bowl ads to strike more serious tone . 2 min . Remembering Captain Sir Tom Moore . 6 min . Senator Manchin on COVID-19 relief package . 3 min . Tampa businesses ready for Super Bowl LV . 1 min . Fallen U.S. Capitol officer lies In honor . 3 min …

3.Super Bowl ads strike a new tone

Every year, Super Bowl advertisers try to strike the right tone. Some attempt to address current events without saying something that could spark a political backlash or ridicule on social media….

4.Super Bowl ads strike a new tone

Super Bowl Ads Strive to Strike the Right Tone By John Licardi | January 25, 2021 Super Bowl parties likely won’t be as widespread this year, with a reported 70 percent of viewers planning to forgo large gatherings due to Covid concerns.

5.Super Bowl ads strike a new tone

Super Bowl stalwart Budweiser for the first time in 37 years won’t run an ad during the game, opting instead to promote COVID-19 vaccination in ads leading up to game day.

6.Super Bowl ads strike a new tone

The brands that do plan on advertising during the Super Bowl struggled about which tone to take. Some have argued the moment calls for a bit of humor, but others said the situation is too dire. “You can’t pretend like everything’s OK,” actress Rashida Jones, who stars in Budweiser’s new COVID-19 vaccination ad, said.

7.Super Bowl ads strike a new tone

Super Bowl virtually sells out ad time despite some big names sitting out Tens of millions of viewers make the Super Bowl one of the biggest broadcast events of the year — and many tune in for …

8.Super Bowl ads strike a new tone

Coca-Cola Joins Pepsi in Benching Ads During Super Bowl LV Concerned they might strike the wrong tone, both brands have opted to sit out.

9.Super Bowl ads strike a new tone

The energy drink brand will air its first-ever Super Bowl ad, which will star rapper Lil Baby and first responders. Rockstar is also rolling out new packaging with an updated logo and plans to …

10.Super Bowl ads strike a new tone

The Super Bowl may be known for its commercials, but even the advertising world isn’t expecting a lot of touchdowns this year.. A startling number of brands known for showcasing new commercials …

News results

1.‘Walking the tight rope’: Super Bowl advertisers try to strike right tone after tumultuous 2020

Brands have grappled with whether they should acknowledge the challenges of 2020 in Super Bowl ads, or ignore them and give viewers a brief escape.

Published Date: 2021-02-03T14:11:11.0000000Z

1  Some big brands pull out of traditional Super Bowl ad spots due to COVID-19
Some big brands including Budweiser, Kia, Hyundai and Coca-Cola have opted out of airing Super Bowl ads this year. Anheuser-Busch, the parent company of Budweiser, says it will instead use the funds it would normally spend on ad time to invest in awareness and education in vaccination against COVID-19. This doesn’t mean that Anheuser-Busch has …
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