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"A Diamond Is Forever" De Beers launched this simple slogan in 1947 and it's still in use today, making it one of the longest-running advertising campaigns of all time.
This famous slogan was coined in a moment of desperation after Frances Gerety found that she had forgotten to include a signature line in her series of advertisements for De Beers. The slogan worked. After just two years, sales of diamonds in the United States rose by 55%, and diamond engagement rings had become a cultural mainstay.
A slogan, when done right, “sums up a company’s strategy,” she adds. The TOP 100 Advertising Taglines Ever. Here are 100+ most memorable and recognizable slogans and taglines in advertising history. 1. DeBeers: Diamonds are forever – 1948
WatchMojo. The company was founded in 1910 and has been manufacturing car refinish paints since 1951 Spectator Life. Visit our Website Accessibility Policy for more info. Ad of the Day: Canadian Beer Sees How Many Absurd Slogans It Can Fit in a Single Ad. Feb 01, 2015 · There is power in right words.
Interesting Facts: Marc Ecko started his clothing line at age 20 without attending fashion school and in just a short period of time the Company has grown to include 12 separate ecko unltd apparel and accessories lines, the contemporary Marc Ecko “Cut & Sew” collection, G-Unit Clothing Company, Zoo York, Avirex Sportswear, Complex magazine (circulation 325,000), and a soon-to …
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1.'A Diamond Is Forever': How Four Words Changed an Industry
Our VOA listener question this week comes from Zimbabwe. Shadreck Chikwavaire asks about the meaning of the saying diamonds are forever. Many people around the world know that expression. It is the ...
From : LingQ
2.Analysis of an Advertisement
WOMEN OF THE WORLD RAISE YOUR RIGHT HAND.” After those words are the company’s slogan “A Diamond Is Forever.” The pictures, text, and slogan of this advertisement work together to make it one that ...
From : 123HelpMe
3.Comment: Diamonds aren't forever
Advertising ... since “a diamond is forever”, therefore you should never sell it. Clearly they were successful as diamonds are perceived as the perfect romantic present and the slogan ...
From : SBS
4.Generic Promotion To Sustain The Diamond Dream
a company with diamonds to sell, wondered, “when people don’t have bread, will someone buy a diamond?” The copywriter at the advertising agency literally prayed for an answer. Her slogan, “A diamond ...
From : rough-polished.com
5.The Evolution of Advertising Slogans
Coke has undergone 45 slogan changes over the years to keep up with the times. The beverage company ... its "Diamonds Are Forever" slogan since it was used in 1947. For many brands, ad slogans ...
From : Houston Chronicle
6.Second-hand diamonds and the last retreat of the Wild West in the diamond pipeline
Ayer & Son, a U.S.-based advertising agency, which created the marketing strategy for De Beers and coined the famous slogan, “A diamond is forever,” remarked ... the operating company) with the ...
From : rough-polished.com
7.Diamonds are a Girls Bestfriend
Rebecca Foester, the president of Alrosa North America, a diamond mining company, stated that the campaign of diamond rings of the De Beers company is considered ‘the most successful advertising ...
From : Truth
8.Diamond: A Journey to the Heart of an Obsession
He eases us painlessly into the trade's arcane customs and vocabulary and sits us down at the side of an exhausted copywriter who, in a last-minute burst of creative desperation, comes up with the ...
From : BookPage.com
Wikipedia sayings about which company coined the ad slogan, a diamond is forever?
at a much higher rate, which allowed listeners to pay a subscription fee for thousands of ad-free stations. Clear Channel Communications was the largest
christened in 1975 as the Standard Model. Novelist Tom Wolfe coined the term " 'Me' decade" in his essay "The 'Me' Decade and the Third Great Awakening"