TikTok star Addison Rae is one internet celebrity who has tasted immense success by uploading dance videos and garnering a fanbase in millions on TikTok. Addison Rae Easterling, an American social media personality has worked with several reputed brands and endorsements since 2019 and has been recognized by several leading social media analytics portals as one of the most followed and highest-paid TikTok personalities in 2020.
So, in this post, we will dig deeper into knowing more about Addison Rae and what is her net worth? We will also be covering her journey from a dancing teenager to becoming a TikTok sensation in such a short period!
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Who is Addison Rae? A Brief Intro!
A talented 20-year-old dancer and actress, Addison Rae Easterling is an American artist from Louisiana, who has garnered over 75.6 million followers on TikTok and is officially ranked as the second most-followed individual on the video streaming platform as per her account stats on September 2020. She has over 35 million followers on Instagram as of January 2021 and ranks on the list of the top 20 most followed users on the platform. Her rise to fame has been such that she was also named in August 2020 by Forbes as the highest-earning personality on TikTok.
Before she became a TikTok celebrity, she started off as a dancer and took part in several competitions across the USA, and then joined TikTok and began uploading videos of herself dancing to popular and trending songs in 2019. Addison also co-founded The Hype House, a collaborative group on TikTok with other fellow TikTokers in 2019.
Joining TikTok and Rising to Fame!
Addison had a keen interest in dancing since her teenage days and used to regularly train herself and frequently take part in dance competitions across the States. She then joined TikTok in July 2019 and started uploading her dance clips to trending songs on the platform.
The quality of her videos was such that she started garnering views in millions and had gained over 1 million followers on TikTok by the end of October 2019, after which she decided to drop out of Louisiana State University.
Addison’s Views on her TikTok Journey!
Once she cemented her popularity on TikTok, she decided to expand her brand by posting more videos on other popular video streaming platforms like Instagram and YouTube. Addison once confessed in an interview with ET that she had initially downloaded TikTok casually as a joke. She used to babysit many middle-schoolers who used TikTok. Watching them, she decided to try the app for herself.
Eventually, she began posting more videos of her dancing, sometimes with her mom, Sheri, which became viral on the platform and made her extremely viral on TikTok.
Growing popularity on TikTok!
In December 2019, Addison co-founded The Hype House, a TikTok collaborative group alongside other TikTok users, which she has been a part of since then. It is really interesting to note that even Addison’s parents are very active users on TikTok, where they both have millions of followers on their respective accounts. Her mom Sheri and dad, Monty Lopez, have more than 7.7 million and 2.5 million followers respectively on TikTok. Her rapid increase in popularity and success on the platform led her and her parents to sign a contract with WME, a reputed talent agency in early 2020.
What is Addison’s Net Worth? How Much Does She Earn Per Post?
Addison Rae is recognized as one of the highest-earning celebrities on TikTok. As per reliable sources, Rae’s net worth is estimated to be around $2 million. Her profile on TikTok got elevated further when she formed a content collaborative group called The Hype House with other users she befriended on the platform. This venture brought in new business opportunities for her.
Her journey with endorsements began, with typical deals to do her own branded merchandise and sponsored content from brands like Reebok and watch company Daniel Wellington. It is understood that these two revenue streams altogether accounted for more than 60% of her estimated earnings.
Her immense popularity on TikTok quickly caught the eyes of advertising agencies and she started getting several offers for brand endorsements like FashionNova, Uptown, Chantilly Boutique, McCary’s Jewelers, and Cheapskate. These endorsements allowed her to further boost her net worth.
Net worth and earnings from off-platform ventures!
Once she expanded her brand to other popular social media platforms, she also started earning from YouTube monetization. The platform gave her a chance to collaborate with companies that create advertisements that are shown at the start of every video being played on the platform. As of December 2020, she earns around $15,000 per sponsored post on the platforms. Forbes recently revealed in an August 2020 report, which revealed that Addison’s net worth from the various merchandise and endorsement deals till June 2020 was approximately $5 million, making her the highest-earning star on TikTok.
Rae’s success on TikTok brought her opportunities to work and collaborate with several leading brands and companies like Reebok, L’Oréal, American Eagle, and Hollister, and she also has her own merchandise, selling products like hoodies, t-shirts, and many more things. Her makeup line, Item Beauty, is a joint venture with beauty startup Made by.
TikTok – A platform to fame?
TikTok has been the fastest growing social media platform of 2019 and 2020. The video streaming platform that allows users to create a free TikTok account and post 15 seconds videos with dubbed audio from the TikTok library or by using original audio saw the rise of countless internet and social media influencers primarily in the fields of art like cooking, music, dance, and acting. The platform allowed the world, and advertisers to notice the talent of countless young and skilled artists from across the globe, bringing them the opportunity to work in paid collaborations and endorsements with reputed brands, thus making them recognized internet celebrities in no time.
Earning through TikTok and other ventures!
Some TikTokers can also earn money off-platform due to the reputation they gain on TikTok. The brands that will approach you for endorsing them or their products and services will pay you for the promotion.
Frequently Asked Questions:
Addison Rae is a 20-year-old dancer, actress, and internet influencer. She was born on 6th October 2000 in Louisiana, California.
Addison Rae mostly posts her dance clips to trending songs on the platform. She became popular on TikTok when her videos of herself dancing with her mom got viral on the platform and on the internet.
While TikTok directly does not support content monetization as of now, you can still earn through off-platform endorsements and collabs which you get to do as a result of your TikTok outreach. Once you get noticed by advertising agencies, you can get to work and collaborate with several leading brands and companies and earn through those deals.
Addidion Rae. Once her profile on TikTok got elevated got new business opportunities and got to do endorsements with reputed brands like Reebok, L’Oréal, Hollister, and Daniel Wellington. Once she expanded her brand to other popular social media platforms, she also started earning from YouTube monetization. She earns around $15,000 per sponsored post on the platforms with her net worth from her various endorsement deals and merchandise touching almost $5 million in June 2020.
So this was all you needed to know about Addison Rae, her journey on TikTok, and her net worth? We hope you enjoyed learning about her career and journey with TikTok. Stay tuned for more interesting stories and insights like these!
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